Why You Should Consider Outsourcing Your Content Marketing

Outsourcing the day-to-day content marketing function delivers many advantages and benefits. Here's a quick table showing the positive impact of outsourced content marketing.

Features	Benefits
Comprehensive, outsourced content marketing	ü Significant cost savings (25% to 50% lower cost than in-house content marketing; 50% to 80% less cost than in-house conventional lead generation) ü See immediate results.  No ramp-up ü Avoid hiring and training ü Avoid software and hardware investment, configuration, administration ü Fixed monthly retainer. No variable costs. ü Flexibility. Scale up or down as needed.
Content marketing agency creates all content	ü No more slipped schedules ü No more fire drills ü No more mad scrambles for content
Content marketing agency uses its own software platform	ü No IT or software investment required ü Pre-configured, ready to go ü Massively scalable, infinitely flexible
Automated lead capture and real-time distribution to designated salespeople	ü No more spreadsheets ü Conversion rates are improved through immediate call-back ü Save time and labor in uploading and downloading contact information
Sales enablement tools	ü CRM provides “single view of the truth” for leads, prospects, contacts, and customers ü SFA provides automation to manage sales workflow
Automated lead nurturing	ü Keep prospects alive and “warm” until they’re ready to purchase
Management views, dashboards, reporting	ü Accurate forecasts ü Insight to sales activities and drivers ü Measureable marketing

Visit www.wingreenmarketing.com to learn more about comprehensive outsourced content marketing. A smarter way to generate sales leads.