WinGreen article published by Marketing Executives Group

It's always nice to see our work recognized by others.  The Marketing Executives Group, organized by Mr. Barnard Crespi (see http://www.marketingexecutives.biz/about-us and  http://www.linkedin.com/e/gis/36393), has published one of our byline articles on their website, and also promoted it through their Daily Briefing newsletter.

The article, Top Ten Reasons You Should Seriously Consider Outsourcing Your Content Marketing, is based on a white paper published by WinGreen Marketing Systems.  If you wanted to see the white paper (or any of its many companion white papers), just visit www.wingreenmarketing.com/resourcecenter.aspx

The article is at http://www.marketingexecutives.biz/top-ten-reasons-you-should-seriously-consider-outsourcing-your-content-marketing.  Here's the beginning of it:

Top Ten Reasons You Should Seriously Consider Outsourcing Your Content Marketing

Author:  Don Montgomery,  CMO,  WinGreen Marketing Systems - LinkedIn profile:  www.linkedin.com/in/donmontgomery/

In this article, we’ll explore what outsourced content marketing is and why today’s marketing and sales leaders should be taking a solid look at taking advantage of it in their organizations. Hint: For starters, you can triple your inbound leads while reducing cost-per-lead by half.

[...]

Why Content Marketing is an Essential Tool for Sales Prospecting

Why Content Marketing is an Essential Tool for Sales Prospecting

Successful marketing in today’s business-to-business environment requires a mix of tactics and methods. The modern marketing organization may have many functions within its scope, as shown in Figure 1.

Figure 1.

While all of these functions are important to a company’s success, the overall objective of marketing is usually something like “Create an environment into which products can be sold most effectively”. When the mix is managed well, all of the components do their parts to support effective, productive, efficient selling by the sales organization.

Content marketing both leverages and supports multiple functions within the marketing mix.

Content marketing is an essential part of the sales prospector’s toolkit for a number of reasons: 

1. Content marketing spans or touches all of the marketing functions 
2. The economics of content marketing with email and Internet tools are literally orders of magnitude more attractive than those of legacy or traditional direct marketing 
3. Content marketing allows marketers to expand reach both instantly and with almost no cost (e.g. expand marketing targets from Northeast United States to all United States) 
4. Content marketing allows marketers to create precisely defined target segments to which to market. 
5. Content marketing matches the new buyers’ paradigm, where marketing must be “non-interrupt”, buyers conduct most of their research and evaluation online without vendors’ involvement, and the buyer ultimately must “opt in” or agree to be sold to.

Learn more with the free white paper, Content Marketing: The Sales Prospector's Essential Toolkit.

Top Ten Reasons You Should Seriously Consider Outsourcing Your Content Marketing

Top Ten Reasons You Should Seriously Consider Outsourcing Your Content Marketing

1. You probably can’t do it yourself (even though you know what it is, what systems you need, and what the components are).
2. You don’t have the software platform.
3. Even if you acquire marketing automation software, you probably don’t know how to quickly deploy cross-platform integration and the required degree of automation.
4. You can’t generate enough content to sustain multiple campaigns per month, every month of every year.
5. Your marketing people know how to write, but don’t have domain or technology depth to create compelling content.
6. Your domain or technology experts know all about your products, your technologies, and how your customers use them, but aren’t capable writers.
7. It’s no one’s job to author, copyedit, and set up 30+ white papers, 50+ original articles, and 20+ webcasts per year. (Corollary: Do you really want your top technical people spending up to 20% of their time writing marketing content?)
8. The marketing staff gets pulled in many different directions throughout the year. “Fire drills” interrupt the schedules for content marketing campaigns.
9. You probably don’t have access to 10,000 to 1,000,000 email addresses from your target market in order to promote content directly, and you probably don’t know how to find them.
10. The modern techniques of online content marketing are still not taught in business schools, marketing curricula, or even professional training courses. There are very few individuals available in the job market with the required experience and know-how to build and run a complete “system of content marketing”. As a result, you have little resource to attack the previous nine items, and you’re faced with on-the-job training someone to build your system and methods for you.

Want to learn more about the features and benefits of outsourced content marketing? Get your complimentary copy of the white paper, Outsourced Content Marketing: Features and Benefits -- How Outsourcing Your Content Marketing Can Triple Your Sales Pipeline at 50% Lower Cost per Lead

New and improved home page for WinGreen Marketing Systems

WinGreen Marketing Systems has published a new and improved home page on www.wingreenmarketing.com!

• Cleaner
• More informative
• Great graphics
• Easy navigation

Check it out.

New Updated Marketing Resource Center Now Published

The new Prospecting For Gold marketing resource center is up and running at http://www.wingreenmarketing.com/resourcecenter.aspx. Here you'll find white papers, on-demand webinars, and other useful content to assist you in maximizing your marketing results.  


Make sure to visit the Prospecting For Gold Resource Center on a regular basis to keep up with the best information on topics related to marketing, lead generation, Salesforce.com, content marketing, and email marketing.